Shares
Shares
New user acquisition up by 35%
New user acquisition up by 35%
New user acquisition up by 35%
My Role
End-to-end design
Industry
Fintech
Timeframe
8 weeks
Year
2024
The problem customers faced was that gifting an asset in France was hard, it needed to be bought via a broker to have ownership transferred
The problem customers faced was that gifting an asset in France was hard, it needed to be bought via a broker to have ownership transferred
The problem customers faced was that gifting an asset in France was hard, it needed to be bought via a broker to have ownership transferred
Shares is a fintech start-up offering a stock, ETF and a crypto platform designed like a social network, where I spent two and a half years pouring my time and vision into pixels. This feature was the first digital asset gifting experience in the French market, increasing new user acquisition by 35%. Below shows the concept of Shares product. Read more about Shares
Shares is a fintech start-up offering a stock, ETF and a crypto platform designed like a social network, where I spent two and a half years pouring my time and vision into pixels. This feature was the first digital asset gifting experience in the French market, increasing new user acquisition by 35%. Below shows the concept of Shares product. Read more about Shares
Business goal
Business goal
Growth of new user acquisitions and an increased number of investments from converted new users
Growth of new user acquisitions and an increased number of investments from converted new users
My role
My role
I led projects end-to-end, while closely collaborating with product managers and other key stakeholders. The company had a flat structure and I would often find myself working with the co-founder, as well as discussing ideas with the Product Design director. I worked in a team of 5 designers and craft, as well as strategy, was at the fore-front of our practice as a team.
I led projects end-to-end, while closely collaborating with product managers and other key stakeholders. The company had a flat structure and I would often find myself working with the co-founder, as well as discussing ideas with the Product Design director. I worked in a team of 5 designers and craft, as well as strategy, was at the fore-front of our practice as a team.
Process
Process
The process began with assumptions and discovery. Assumptions were based on user feedback and research, as well as market research in France. Then, I identified user pains points and needs and started storyboarding. This helped to identity task flows, entry points and MVP features. We set success metrics with the product manager to align with the overall business goals.
The process began with assumptions and discovery. Assumptions were based on user feedback and research, as well as market research in France. Then, I identified user pains points and needs and started storyboarding. This helped to identity task flows, entry points and MVP features. We set success metrics with the product manager to align with the overall business goals.
The biggest challenge
The biggest challenge
There were quite a few challenges - from influencing stakeholders, to making sure we are focusing on the right problem for the moment, to understand our user needs.
There were quite a few challenges - from influencing stakeholders, to making sure we are focusing on the right problem for the moment, to understand our user needs.
Approach to design
Approach to design
My approach to design at this company has been very much aligned with my own values. We spent time on discovery and research, which involved benchmarking other products, but also speaking to our users a lot. We shipped fast and took the rime to recognise the problem space and explore several solutions to a problem.
My approach to design at this company has been very much aligned with my own values. We spent time on discovery and research, which involved benchmarking other products, but also speaking to our users a lot. We shipped fast and took the rime to recognise the problem space and explore several solutions to a problem.
Design system
Design system
I maintained the design system at Shares, together with 2 other designers, making sure that all of our components comply with accessibility standards and the library is up to date and aligns with the product vision in terms of UI and UX.
I maintained the design system at Shares, together with 2 other designers, making sure that all of our components comply with accessibility standards and the library is up to date and aligns with the product vision in terms of UI and UX.
Impact
Impact
€12k
€12k
Of gifted asset trades
300
300
New active users (35% increase)
18%
18%
Of existing users gifted an asset
Learnings
Learnings
This has performed 100% higher in terms of new user retention and conversion than previous campaigns, as users joined an already converted user owning an asset.
This has performed 100% higher in terms of new user retention and conversion than previous campaigns, as users joined an already converted user owning an asset.
A more detailed case study is available upon request
A more detailed case study is available upon request
Next: Shares →
Next: Shares →
Next: Shares →
© 2025 — Designed by Kristie
hello@kristiefigmints.com
© 2025 — Designed by Kristie
hello@kristiefigmints.com
© 2025 — Designed by Kristie
hello@kristiefigmints.com