Welsh in 1o days

Welsh in 1o days

0-1 Welsh language course

0-1 Welsh language course

0-1 Welsh language course

My Role

End-to-end design

Industry

Education

Timeframe

3 months

Year

2020

This is an end-to-end design project, including product design, branding and code. I also explored the relationship between colour and sounds and how we learn, which was published by UX Collective on Medium. Read the article

This is an end-to-end design project, including product design, branding and code. I also explored the relationship between colour and sounds and how we learn, which was published by UX Collective on Medium. Read the article

Context

Context

Specifically designed for an English speaking audience. Implements visual and audible elements to create a multidimensional aspect to learning. By working closely with people from all over Wales, I aimed to resuscitate an ancient language back to its roots and celebrate all parts of the country and its dialects.

Specifically designed for an English speaking audience. Implements visual and audible elements to create a multidimensional aspect to learning. By working closely with people from all over Wales, I aimed to resuscitate an ancient language back to its roots and celebrate all parts of the country and its dialects.

Problem space

Problem space

An ever decreasing number of people are learning Welsh and currently, only the south Walian dialect is being considered, undermining the roots and history of the rest of the country (which is really important to the Welsh).

An ever decreasing number of people are learning Welsh and currently, only the south Walian dialect is being considered, undermining the roots and history of the rest of the country (which is really important to the Welsh).

Hypothesis

Hypothesis

By resuscitating an ancient language back to its roots and celebrating it as part of culture I wanted to test this hypothesis - does playfulness help users to get more engaged?

By resuscitating an ancient language back to its roots and celebrating it as part of culture I wanted to test this hypothesis - does playfulness help users to get more engaged?

Community testing and revisions

Community testing and revisions

Pretty much all language courses focus on teaching the dialect that is most widely used or most widely accepted in literature. However, while running tests for this product, there was a significant divide between regions in how they speak. For example, someone said that they couldn’t find anything that was north Walian which was putting them off the course. So, to solve that issue I consulted the Welsh from across the country to record their pronunciations and update some of the grammar and words to include south and north Wallian vocabularies.

Pretty much all language courses focus on teaching the dialect that is most widely used or most widely accepted in literature. However, while running tests for this product, there was a significant divide between regions in how they speak. For example, someone said that they couldn’t find anything that was north Walian which was putting them off the course. So, to solve that issue I consulted the Welsh from across the country to record their pronunciations and update some of the grammar and words to include south and north Wallian vocabularies.

Styling the vision

Styling the vision

I started with a mood-board of images and typography throughout ancient Wales and the Celts, to give me an idea on how I can focus this project. The earthy tones and organic Celtic forms have formed a basis of the inspiration.

I started with a mood-board of images and typography throughout ancient Wales and the Celts, to give me an idea on how I can focus this project. The earthy tones and organic Celtic forms have formed a basis of the inspiration.

Typography

Typography

Set in Manrope typeface, my aim was to convey a sense of legibility while keeping it modern and friendly. This font is a crossover of different font types: it is semi-condensed, semi-rounded, semi-geometric, semi-din, semi-grotesque, so it’s encapsulating a lot of elements, just like the core of this project.

Set in Manrope typeface, my aim was to convey a sense of legibility while keeping it modern and friendly. This font is a crossover of different font types: it is semi-condensed, semi-rounded, semi-geometric, semi-din, semi-grotesque, so it’s encapsulating a lot of elements, just like the core of this project.

Impact

Impact

6k

6k

Page views in the first month

95%

95%

Learner satisfaction via reviews

500+

500+

Social media interactions

Learnings

Learnings

The most interesting thing I found and explored was how to make learning fun. By making things fun and enjoyable with storytelling and interactive elements, those who even weren't planning to learn Welsh wanted to give it a go.

The most interesting thing I found and explored was how to make learning fun. By making things fun and enjoyable with storytelling and interactive elements, those who even weren't planning to learn Welsh wanted to give it a go.

Next: LuxBrew →

Next: LuxBrew →

Next: LuxBrew →

© 2025 — Designed by Kristie

hello@kristiefigmints.com

© 2025 — Designed by Kristie

hello@kristiefigmints.com

© 2025 — Designed by Kristie

hello@kristiefigmints.com